Greenwashing

How Greenwashing In Marketing Affects Climate Change

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Greenwashing in marketing poses a major challenge to addressing climate change. This problem is becoming more prominent as the world becomes more aware of the urgency of our climate crisis. Promises of environmental stewardship from companies or organisations can mislead the public into believing they are doing more to protect the environment than they are. […]

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Business, Environment, Lifestyle, Sustainability
ESG vs sustainability: what is it?

ESG Vs Sustainability: The Facts

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What is ESG? ESG is facing a slew of criticism from experts due to its limitations in truly contributing to sustainability. We explain this by the essence of ESG being inward-looking rather than outward-looking. ESG is the consideration of environmental, social and governance factors alongside financial factors in business decision-making. Sustainability, on the other hand,

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Business, Society, Sustainability
Water Sustainability is a key part of running an energy efficient eco-friendly hotel

Water Sustainability: Tips from Eco-friendly Hotels

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Water sustainability is becoming increasingly important. Hotels use approximately 1,500 litres per room per day on average. That amount exceeds even those of populations in water-scarce locations. In addition, hospitality venues sometimes use more than eight times as much water as the surrounding population. Environmental damage and climate change are having serious consequences for the

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Business, Lifestyle, Sustainability
Consumer

How to spot and stop greenwashing

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The emergence of global environmental problems, such as climate change, extinction of species and the need for sustainable development has driven consumers to think twice about their carbon footprint (Gellweiler & Higson, 2017). People are paying more attention to their impact on the environment, including how what they buy might contribute to these issues. To

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Business, Environment, Society, Sustainability

Sustainable branding: How to shop for environmentally-responsible brands

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A total of 81% of people expect brands that they buy from to align with their values. Now, more than ever, companies are expected to be involved in driving social change (IBM, 2020). In particular, they are expected to be involved in fixing environmental issues, such as climate change and plastic pollution, which have become

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Business, Environment, Lifestyle, Society, Sustainability
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