Skip to content

Why should I care? The case for business sustainability, driven by innovation and a compelling business strategy!

Originally Posted On LinkedIn

“Every responsible act has a sustainable impact” – Morris D Fedeli

Planet Earth needs a strategy if humanity is to survive and endure for the long term. Businesses and governments alike have been aiding its demise; however, business models, representing how a business captures and creates value may well represent our best source of re-address and success. But how do we know which business models are more successful than others? How do we encourage businesses to “do good to do well?”

This study assesses and classifies business models and corporate sustainability performance thereby determining which models are most likely to succeed or fail. Business leaders and individuals alike can benefit from this study and use its framework to achieve global shared value creation and collaborative partnerships for people, planet, and prosperity.

For those interested to read the full article, see here.


  • Morris Fedeli

    Morris D Fedeli is a semi-retired practitioner and doctoral researcher at the University of Southern Queensland, Australia, with three decades of industry experience in helping organizations achieve success through the application of new emerging innovative business models and technologies. As a pracademic, he offers a unique Australasian perspective, with experience across three continents and degrees in science, business and project management. His research interest and passion lie in sustainable business innovation strategies for a prosperous society and thrivable future.